Seth Godin has a very interesting piece today about what "pro-business" really means. He looks at how, in the quest for short-term gains we so often end up with longer-term shortfalls. I particularly like his definition of "factory" as any business that focuses on doing what it did yesterday, but cheaper and faster. Especially with the economy in the doldrums, that's an easy trap to fall into. So I wonder, what can I do today that's profoundly different from what I did yesterday? How can I invite my clients to stop focusing on the immediate cost and look at the eventual value? What am I doing to leave things better than they were when I found them? Finally, what's the most interesting problem I can solve today?
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October 13, 2010
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Steven Skyles-Mulligan is Executive Director of Evoke Strategies, a marketing communications firm that helps make even the dullest businesses and professional firms interesting (and interesting ones irresistible).
Steven can be reached at 212.967.7611 or steven@evokestrategies.com.
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