Attorneys Ask the Most Interesting Questions

This morning I spoke to a group at the Association of the Bar of the City of New York with my good friend (and fellow marketing consultant Carol Greenwald).  The topic, as usual these days, was how to allocate scarce time and resources to get a good return on marketing (I'll be glad to send you the handouts if you shoot me an email).  We got a lot of interesting questions, but the one I found most intriguing was about the difference between Facebook and LinkedIn in a business context.  Like a lot of things, the advice that was current six months ago -- that business relationships should stick to LinkedIn -- no longer quite applies.  My take is this:  while the former is largely personal and the latter is largely business, I allow some business contacts with whom I have longstanding relationships to join me on Facebook.  The tone there is a little less formal (I might joke about having martinis at the Algonquin, for example), but never inappropriate (I won't confess how many).  I wouldn't post that on my LinkedIn page, but I find that doing so on Facebook is a nice way to stay in touch with people on a slightly more personal level. How do you approach this?  Let me know here -- and by all means, connect with me on LinkedIn.