Law is precedent-based, and lawyers tend to be risk adverse, comfortable with helping clients in trouble. But what happens when clients want an equal focus on forward-thinking risk analysis and advice regarding opportunities? As the Pitney Bowes GC said recently, “I get added value from my law firms when they identify a need and talk to us about it. I want them to think strategically, not hourly.” How is a lawyer supposed to meet this kind of forward-thinking need?
via www.maximizeclientrelationships.com
My coauthor Carol Schiro Greenwald takes a look at how a profession steeped in tradition can take advantage of information that's within reach in order to be more forward-thinking.